Future Skills – BVC Asia

Visual Story by BVC Asia created for MIGroup.

BVC Impacted Spotlight, Future Skills, Trends

Originally Created in 2022, Still Crucial in 2025: BVC Asia Reintroduces MIGroup’s Timeless Business Survival Insights

by admin May 30, 2025

A “Survival Hack” blueprint for SMEs and small businesses to adapt and thrive in a rapidly changing and uncertain environment. In a time of growing uncertainty and economic turbulence, true insight stands the test of time.

When Pawat Ruangdejworachai, CEO of MIGroup, envisioned the need to equip Thai businesses with strategic survival tools, it wasn’t just about navigating the challenges of 2022. It was about creating a mindset—a lasting framework—that could guide businesses through the storms ahead.

Combining real-world marketing wisdom with the academic depth of Assoc. Prof. Dr. Wilert Puriwat from Chulalongkorn Business School (CBS), the Survival Hack 2022 framework was born. It reflected deep market understanding, consumer psychology, and agile business adaptation, distilled into actionable strategies for entrepreneurs and SMEs.

To translate this powerful knowledge into a compelling form, BVC Asia took the lead. Under the creative direction of Panit Thanmongkolsawad—fondly known as “Poon” — the Survival Hack was transformed into a visual storytelling experience. Each element was carefully illustrated to not only convey information but to engage, spark action, and inspire change.

Though created in 2022, this visual framework has only grown more relevant in 2025. Inflation, interest rate hikes, shifting consumer behaviors, and digital disruptions continue to challenge Thai entrepreneurs daily. And the principles of Survival Hack—visibility, sub-culture marketing, omni-channel journey design, and data-driven personalization—are more essential than ever.

BVC Asia proudly presents this timeless piece of strategic thinking in a form that speaks to both heart and head. Whether you’re a business owner fighting to stay afloat or a corporate leader looking to future-proof your growth, this is more than an Visual Storytelling. It’s a compass.

Let Survival Hack 2022 be your guide in 2025 and beyond.

เมื่อคุณภวัต เรืองเดชวรชัย CEO ของ MIGroup ตั้งใจถ่ายทอดประสบการณ์ในสนามจริงของการตลาดไทย ร่วมกับแนวคิดเชิงวิชาการของอาจารย์ ดร.วิเลิศ ภูริวัชร จากคณะพาณิชยศาสตร์และการบัญชี จุฬาฯ (CBS) จึงเกิดเป็น “Survival Hack 2022” – กรอบความคิดเพื่อการอยู่รอดของผู้ประกอบการในยุคเปลี่ยนผ่านแต่มากกว่านั้น มันคือแนวทางที่ไม่จำกัดแค่ปี 2022

BVC Asia ได้รับเกียรติให้เป็นผู้ถ่ายทอดกรอบแนวคิดนี้ให้กลายเป็น “ภาพเล่าเรื่อง” หรือ Visual Storytelling โดยคุณปุ่น พนิต ธัญมงคลสวัสดิ์ ผู้แปลงแนวคิดเชิงกลยุทธ์ให้กลายเป็นภาพเล่าเรื่องที่เข้าใจง่ายและสวยงาม เห็นภาพชัด และสะกิดใจผู้ประกอบการ

External Pressure Factors

– Recession, inflation, high fuel prices, rising interest rates

– Weakening Thai Baht affects tourism and import costs

– Consumer anxiety and uncertainty at a record high

Marketing Intelligence Advice:
Be paranoid smartly
Listen to the market constantly
Adapt and test rapidly

Being good isn’t enough — being visible wins
Integrate 4 key forces: Data, Experience, Sub-Culture, Omni-Channel

Survival Hacks (3 Main Hacks)

1st Hack: “Stay visible even when customers don’t look”
-Maximize product exposure across all digital platforms
-Use Social Listening to detect trends and hashtags
-Diversify E-Commerce Channels (Shopee, Lazada, TikTok Shop, Line)
-Use data tagging to improve Lead targeting

2nd Hack: “Reach through Sub-Culture Lanes”
Tailor content and marketing to subcultures:
Pet lovers, Runners, Car tuners, Basketball fans
Leverage FOMO (Fear of Missing Out)
Showcase passion and lifestyle-based engagement
Build micro-communities of loyal spenders

3rd Hack: “Redesign the Omni-Customer Journey”
Mix online and offline experiences
Align platforms by generation preferences
Gen Z → TikTok, Instagram
Gen Y → Facebook
Gen X/Boomers → LINE, YouTube
Customize content to fit behavior of each segment

In a time of growing uncertainty and economic turbulence, true insight stands the test of time.

Though created in 2022, this visual framework has only grown more relevant in 2025. Inflation, rising interest rates, a weakening Thai Baht, and elevated fuel prices have combined to pressure both businesses and consumers. Anxiety among Thai consumers has reached record highs, and business leaders are still navigating the turbulence of digital disruption and behavioral shifts.

A clear blueprint for adaptation and resilience, Survival Hack 2022 lays out four key strategic approaches. The first is visibility—”stay visible even when customers aren’t looking.” Brands must maximize digital exposure across platforms and use social listening to detect rising trends and hashtags. Diversifying e-commerce channels, from Shopee and Lazada to TikTok Shop and LINE, and applying data tagging for sharper lead targeting are now non-negotiable tactics.

The second hack focuses on sub-culture marketing. By tapping into niche communities—pet lovers, runners, car tuners, basketball fans—businesses can build trust and affinity through passion-based engagement. Leveraging FOMO (Fear of Missing Out) and forming micro-communities of loyal spenders provide strong foundations for long-term relevance.

The third strategy involves redesigning the omni-customer journey. Today, online and offline experiences must be blended seamlessly. Marketing must be platform-specific and generationally aligned—Gen Z gravitates toward TikTok and Instagram, Gen Y prefers Facebook, while Gen X and Boomers spend time on LINE and YouTube. Content customization for each segment is critical.

Finally, data is the GPS. Businesses need to build strategies using a Customer Data Platform (CDP), capturing behavioral signals at every touchpoint to enable personalized customer experiences. Long-term growth now depends on understanding and enhancing Customer Lifetime Value (CLTV).

These principles are not just theories—they’re field-tested tactics that still hold true. As Southeast Asia opens new doors, CLMV markets (Cambodia, Laos, Myanmar, and Vietnam) present powerful expansion opportunities. With growing digital adoption and cross-border trade infrastructure, Thai businesses must seize the momentum.

Let Survival Hack 2022 be your guide in 2025—and beyond.

Creative Process Behind the Visual by Panit Thanmongkolsawad

Interview for Insights – The journey began with depth, not design. Panit conducted a series of in-depth interviews with Mr. Phawat, using not only questions but also exploratory sketches as tools to mine the deeper layers of intent behind each idea. This hybrid of dialogue and visual thinking helped unearth key principles, inner motivations, and the unspoken drivers behind the Survival Hack philosophy. The process went far beyond surface-level discussions—it tapped into the essence of strategic vision, capturing the emotional and logical frameworks that shape business survival.
Curate the Intent – Once the foundational insights were drawn, Panit transitioned into the curator’s role. He designed a storyboard that wasn’t just a sequence of content, but a visual map that mirrored a learning journey. This “map” was crafted to pull viewers into a narrative flow—encouraging them not just to read, but to explore, reflect, and connect. The structure mimicked how a childhood storybook pulls you in: each element was placed with the intention of sparking curiosity, evoking wonder, and guiding understanding organically. It was storytelling with strategic intent.
Craft in Canvas – With a refined vision in hand, Panit meticulously translated insight into image. Using illustration as a medium, he wove symbols, metaphors, and conceptual models into a singular visual experience. The canvas became more than a design—it became a container of time, perspective, and knowledge. Every curve, color, and composition decision was deliberate, built to transcend years and still resonate. The result was a work that isn’t just beautiful—it’s timeless, intellectually rich, and emotionally resonant.

ในโลกที่เต็มไปด้วยความไม่แน่นอน และเศรษฐกิจที่ผันผวนไม่หยุดยั้ง สิ่งหนึ่งที่ยังคงมีคุณค่าเสมอ คือ “แนวคิดที่ลึกซึ้ง และใช้ได้จริง”

แม้จะวาดไว้เมื่อปี 2022 แต่ Survival Hack นี้ยังคงสะท้อนสภาพจริงของปี 2025 ได้อย่างแม่นยำ ปัจจัยภายนอกอย่างเงินเฟ้อ อัตราดอกเบี้ยที่พุ่งสูง ค่าเงินบาทอ่อนตัว ต้นทุนพลังงานแพง และความวิตกกังวลของผู้บริโภค ล้วนยังเป็นความท้าทายรายวันของผู้ประกอบการไทยในวันนี้

Survival Hack วางกรอบแนวคิด 4 ประการ ที่ยังใช้ได้จริง ได้แก่
แนวทางแรก การสร้างการมองเห็นแม้ลูกค้าไม่หา – ผ่านทุกช่องทางดิจิทัล พร้อม Social Listening เพื่อติดตามเทรนด์และ Hashtag การขยายช่องทาง E-Commerce ไปยัง Shopee, Lazada, TikTok Shop และ LINE และการทำ Data Tagging เพื่อเพิ่มประสิทธิภาพ Lead

แนวทางที่สองคือ การเจาะกลุ่ม Sub-Culture เช่น คนรักสัตว์ นักวิ่ง ช่างแต่งรถ และแฟนบาสเกตบอล ด้วยการสื่อสารที่ตรงไลฟ์สไตล์ พร้อมดึงพลัง FOMO (กลัวตกกระแส) และสร้าง Micro-community ที่จงรักภักดี

แนวทางที่สามคือ การออกแบบ Omni-Channel Journey ที่ผสมผสานประสบการณ์ออนไลน์และออฟไลน์ โดยจัดการคอนเทนต์ให้เหมาะกับแต่ละ Generation – Gen Z ใช้ TikTok และ IG, Gen Y ใช้ Facebook, ส่วน Gen X และ Baby Boomer ใช้ LINE และ YouTube

สุดท้ายคือ Data คือ GPS – ธุรกิจต้องใช้ Customer Data Platform (CDP) เก็บข้อมูลทุก Touchpoint เพื่อสร้างประสบการณ์เฉพาะบุคคล และผลักดันมูลค่า Customer Lifetime Value (CLTV) ให้เติบโตอย่างยั่งยืน

และเมื่อภูมิภาค CLMV (กัมพูชา ลาว เมียนมา เวียดนาม) กำลังเปิดรับธุรกิจดิจิทัลใหม่ ๆ ตลาดรอบบ้านก็กลายเป็นโอกาสที่ต้องไม่มองข้าม

BVC Asia ภูมิใจนำเสนอ Survival Hack 2022 กลับมาสู่ปี 2025 อีกครั้ง ในฐานะเครื่องมือทางความคิด ที่ยังคง “แม่นยำ ใช้ได้จริง และทันต่อสถานการณ์” จนถึงปี 2025 นี้

เพราะในวันที่ธุรกิจเดินทางท่ามกลางคลื่นความไม่แน่นอน — แผนที่ที่ดี คือสิ่งที่ช่วยให้คุณรอด และเติบโต

กระบวนการสร้างภาพโดย พนิต ธัญมงคลสวัสดิ์

Interview for Insights – สัมภาษณ์เพื่อค้นหาความลึกในความคิด กระบวนการเริ่มต้นจากความเข้าใจ ไม่ใช่แค่การออกแบบ คุณพนิตเริ่มต้นด้วยการสัมภาษณ์คุณภวัตแบบเจาะลึก โดยใช้คำถามที่ผสานกับภาพร่าง เพื่อดึงเจตนารมณ์ที่แท้จริงของเนื้อหาออกมา ทั้งอารมณ์ ความหมาย และความหวังที่อยู่ภายใต้คำพูด การใช้ภาพควบคู่คำถามช่วยเปิดมิติการสนทนาให้ลึกขึ้น เสมือนการเปิดแผนที่ความคิดอย่างละเอียด
Curate the Intent – ย่อยความตั้งใจให้เป็นเรื่องราว เมื่อได้ข้อมูลหลัก พนิตทำหน้าที่เป็นภัณฑารักษ์ความคิด ด้วยการจัดเรียง Storyboard ที่มีลักษณะเหมือน “แผนที่ภาพ” เล่าเรื่องแบบมีเส้นทาง ให้ผู้อ่านเกิดกระบวนการเรียนรู้แบบต่อเนื่อง จุดประสงค์ไม่ใช่แค่การอ่าน แต่ให้ผู้อ่าน “เดินเรื่องไปกับภาพ” เหมือนอ่านนิทานที่กระตุ้นความสงสัยและชวนให้สำรวจ ความเชื่อมโยงของเนื้อหาแต่ละตอน จึงไม่ใช่บังเอิญ แต่ถูกวางไว้ด้วยกลยุทธ์แห่งการสื่อสาร
Craft in Canvas – ลงมือสร้างด้วยศิลป์แห่งการเล่าเรื่อง เมื่อได้ทิศทางที่ชัดเจน พนิตจึงเริ่มวาดภาพอย่างพิถีพิถัน โดยนำข้อมูล ความหมาย และสัญลักษณ์ มาผสานจนเป็น “ภาพเดียวที่เล่าเรื่องได้ทั้งระบบ” ทุกเส้นสาย โทนสี และสัดส่วนในภาพ ล้วนสะท้อนอารมณ์ ความคิด และวิสัยทัศน์ระยะยาว ภาพนี้จึงไม่ใช่เพียงแค่งานออกแบบ แต่เป็นผลงานที่สื่อสารความคิดข้ามเวลา มีความลึกทางปัญญา และทรงพลังทางศิลปะ

อ้างอิง: เว็บไซต์การตลาดวันละตอน, MI Group

BVC Impacted Spotlight, Future Skills

Visual Strategy: ผู้บริหารจะสื่อสารเป้าหมายอย่างไรให้พนักงานเห็นภาพเดียวกัน

by admin May 24, 2025

BVC Asia และ “ปุ่น พนิต” ผู้วาด Visual Strategy สุดปังให้ KBank!

ในยุคที่การสื่อสารด้วยภาพกลายเป็นหัวใจสำคัญขององค์กรชั้นนำ “ปุ่น พนิต” Co-founder ของ BVC Asia ผู้เชี่ยวชาญด้าน Visual Recording และ Business Visualization ได้รับเกียรติให้เป็นผู้วาด Visual Strategy ให้กับธนาคารกสิกรไทย (KBank) ธนาคารยักษ์ใหญ่ที่มีพนักงานหลายหมื่นคนทั่วประเทศ

ภาพ Visual Strategy นี้ไม่ได้เป็นเพียงภาพสวยงามเท่านั้น แต่เป็นเครื่องมือสื่อสารกลยุทธ์ที่ช่วยให้พนักงานกว่า 30,000 คนเข้าใจทิศทางองค์กรได้ตรงกัน ตั้งแต่เป้าหมายทางธุรกิจไปจนถึงความท้าทายที่ต้องเผชิญ พร้อมสื่อสารด้วยสัญลักษณ์และภาพที่ชัดเจน

อยากรู้เบื้องหลังการทำงานของ “ปุ่น พนิต” และ BVC Asia ที่ทำให้ Visual Strategy นี้มีพลังสื่อสารขนาดนี้?
ติดตามเรื่องราว และแรงบันดาลใจจากผลงานระดับประเทศนี้ได้ที่นี่ (The Secret Sauce Facebook) หรือติดตามข่าวด้านล่าง

**Visual Strategy**
How can executives communicate goals so that employees all see the same picture?
If you are a leader, entrepreneur, or businessperson planning your strategy for next year and want your employees to clearly understand where the organization is heading, what your organization looks like today, and what factors will impact your business, it often seems difficult to make this message clear and consistent.
Try the approach used by Kasikornbank, which tells the whole story through just one Visual Strategy image. This was shared during the Expertise Room session at The Secret Sauce Summit 2023 by Ton-Sastra Mangkasuvakul, Executive Vice President of Kasikornbank, who plays a key role in driving people strategies for this large bank with tens of thousands of employees and was one of the masterminds behind the image.
Since banking is a business that needs to be close to people, the bank often takes complex and hard-to-understand matters and makes them simple through visual communication. Ton explained that once the executives clearly see where the business is heading, the team brainstorms on how to communicate the Strategy Journey so that over 30,000 employees can have the same understanding.
If this information were presented as a theoretical strategy presentation, it’s unlikely anyone would truly understand it. Therefore, executives transformed it into a Visual Strategy and shared it throughout the organization, so even branch employees in remote locations can grasp it.
Visual Strategy is the use of visual elements, graphic design, and communication techniques to convey information, ideas, and goals in a way that attracts the audience’s attention and makes complex stories easier to understand.
For example, what KBank wants to communicate through their image is their goal to become the leader in creating the “Bank of Sustainability.” The image shows a vehicle representing KBank and its customers—the foundation of the business—traveling together along a path filled with multidimensional business opportunities. The image also depicts crossing a river of challenges and crises that require technology to elevate their capabilities. All of these are communicated symbolically through the image, enabling everyone to move forward together.

**KBank’s Visual Strategy Techniques Summary**
**1.Clarity**
The leader’s goals must be clear and summarized into a sentence that everyone can understand and align with.
**2.Engagement**
Brainstorm collaboratively with all stakeholders involved in the goal; don’t think alone.
**3.Consistency**
Include all key factors in the image—such as goals, business context, challenges, and clearly represent the corporate identity (CI) and brand.
**4.Storytelling**
Tell the story through simple, easy-to-understand visuals without complicated communication.
**5.Measurement and Optimization**
After completing the image, communicate it to employees, gather feedback on their understanding, and continuously improve and refine it.

BVC Impacted Spotlight, Future Skills

คุยกับ ‘BVC Asia’ ผู้ใช้ Visual Recording แปลงประเด็นบนเวทีสัมมนาออกมาเป็นภาพสดๆ บทสัมภาษณ์ กับ Capital Read

by admin May 24, 2025

If you’re a fan of major national seminars, you’ve probably seen illustrations that transform complex topics presented on stage into beautiful and meaningful visual artworks that capture the essence of the message. Whether it’s the Southeast Asia international technology event, Techsauce Global Summit, where BVC Asia has been a part of the event for over 7 years, or the ESG Symposium 2023, where the company contributed through drawings that concretely reflect environmental issues.
Each piece of work by BVC Asia is not only visually appealing but also embedded with useful information, which consistently attracts the audience’s attention. Many who see their work can’t help but pull out their phones to take photos and keep them.

We therefore invited Poon – Panit Thunmongkolsawat, Co-founder, and Pang – Amornrat Suksayan, OD & Learning Consultant of BVC Asia, to share their thoughts, beliefs, and dreams as visual recording creators.

**How did you start doing visual recording?**
**Amornrat:** Before seriously working in this field, I worked in organizational and personnel development, where visualization or using images as a communication tool was already part of the work. I felt that this method of communication through images could be developed into a business. In 2016, we had the opportunity to do visual recording for TEDxBangkok for the first time — a major event. Participating in that event was like the official launch of BVC Asia as well.
**Panit:** At TEDxBangkok 2016, we were involved in creating visual notes summarizing the key points on stage using drawings to enhance understanding of the topics. This had a wide impact. After working in this area for a while, we realized that there were very few businesses like this in Thailand. This made us believe that visual recording could be a viable profession, so we started BVC Asia from then on.

**At that time, there weren’t many businesses like this in Thailand. What were the challenges of doing visual recording?**
**Amornrat:** Most people thought visual recording was just drawing pictures. Our challenge was to create understanding — to make people realize it’s not just about making beautiful drawings, but about conveying information in a clearer way. It’s a combination of thinking and drawing. We wanted our work to connect with business as a communication tool, a way to discuss and exchange ideas. This method was still new to Thai people, who were used to just using PowerPoint. We wanted to change the traditional communication mindset.
**Panit:** In this field, I see the challenge mainly in handling information. Every time we work, we get new knowledge and data that we need to update for the audience. We want to convey this information through drawings quickly, using keywords that immediately convey the content. The difficulty lies in being the first to input this information into people’s minds — to become their mental image or memory.
Therefore, each image we create to capture key points must be complete in content, colorful, and contain symbols or visuals that make it memorable. Even someone from another country who doesn’t understand Thai can look at our work and sense what the image is trying to communicate.

**Some people might not understand how visual recording is similar to or different from infographics and mind mapping.**
**Panit:** There are three main differences: purpose, process, and quality. Infographics collect various pieces of information and organize them into layouts designed to help people remember. Mind mapping excels in showing completeness—it lets you see components and the hierarchical relationships between them. Visual recording, on the other hand, tells a story and explains concepts by leveraging humans’ natural ability to interpret images.

**What are the essential components of good visual recording?**
**Amornrat:** Every part is important—from layout, arrangement, and information to conveying emotion. A key strength of visual recording is its ability to express the speaker’s emotions. For example, in an SCG event discussing the environment and global warming, we used the keyword “Boiling Earth” to convey that the world’s environmental situation is more severe than just “global warming.” The image showed the Earth sitting on a boiling kettle, which grabbed people’s attention and raised awareness about the issue.
**Panit:** It’s not just the information that matters; the speaker’s emotions and feelings are also a crucial element in visual recording. We have to listen carefully and sense how the speaker feels and what emotion they’re expressing, then try to convey that as much as possible. Sometimes, words alone are not enough.

**Can we say that BVC Asia’s style lies in conveying the speaker’s emotions through visuals?**
**Panit:** We don’t just listen and draw blindly. We look at the whole context, using active listening skills combined with understanding what the speaker wants to communicate. For example, at a panel discussion where the speaker shared life experiences, explaining how they overcame many hardships without support, we chose to draw an image of them standing on a cliff—symbolizing a moment of determination, courage to decide, and take action—to convey their emotions as fully as possible.
Sometimes, if the speaker is not a professional orator and may not speak well but presents valuable content, we look for their core values and the main message they want to communicate.

**How do you prepare before starting each visual recording?**
**Amornrat:** First, we look at the topic and who the speaker is. For this type of work, we usually can’t get information or slides in advance, so we have to do some homework. We prepare by deeply understanding the subject—wearing the mindset of a student and gathering as much info as possible. For instance, in our first year working with the Techsauce team, which focused on technology and blockchain—a very new topic at that time—we had to study technical terms or jargon to be able to understand the content and recognize familiar words. If we don’t know anything, it would be very difficult.

**With such thorough preparation, have you ever faced problems on-site?**
**Panit:** We encounter issues quite often—so much that it’s become normal (laughs). If the speaker introduces new points or talks about topics we’re unfamiliar with, we have to quickly search for information on the spot. Everything must be done fast and with composure. That’s why we prepare as much as we can in advance—like company logos, event logos, speaker names, and session titles.
During the work, we divide tasks within the team—for example, a layout team, a listening and data collection team, and a drawing and coloring team. Each team has different responsibilities. The listening and data team is responsible for understanding the overall direction of the information. If the data were an ocean, there would be deep and surface-level information. We have to filter and select the most useful data so the audience gets what they expect in a short time. And if they take photos of our work, it must contain useful information—not just big or trendy words.
When drawing on paper, if there are mistakes like misspellings, there are many ways to fix them—such as using correction pens, covering with white paint, or sticking paper overlays. We believe mistakes can happen, but we must stay calm, fix them as seamlessly as possible, and double-check spelling. Our work requires precision, speed, and accuracy.

**How do you make sure you don’t miss or lose any key points while listening?**
**Amornrat:** For every job we do, we have to be extremely focused and well-prepared. We need to know how long each section will be and what kind of information to expect. Everything has to be systematic. In the beginning, we felt a lot of pressure because it’s a tough job where every second counts. We constantly watch the clock. If time is really tight, we’ll first jot down what kind of image should appear in that section and then gradually draw and fill in the details.
**Panit:** We have a work pattern that we follow. During the first part of the talk, we try to capture the speaker’s direction and emotion—what they are talking about. When we identify key points, we write each one on a separate post-it note. By the second part, we already know which pieces of information relate to which key points. The third and fourth parts are when we draw and color, while the listening team continues to gather information.
Every job comes with new challenges. For example, sometimes speakers introduce new points continuously, so we have to rethink and decide which information to include. Another issue is when the speaker finishes but the visual is not complete—the key points are all presented, but the drawing isn’t fully filled because there’s not enough information to fill the space. When this happens, we look at the speaker’s emotions and add symbols or icons that convey those feelings instead.

**Which drawing is the most difficult to do?**
**Amornrat:** The first drawing in the morning is the hardest (laughs) because the brain isn’t fully awake yet. It’s like a warm-up for the brain. By the second and third drawings, everything starts to fall into place and flow smoothly.

**What do you think are the essential skills for visual recording?**
**Panit:** For beginners, the main skills are “Receive, Think, Draw,” which means listening, processing, and then drawing. For more advanced practitioners, it’s about “Receiving, Reflecting, Synthesizing, and Structuring.” But if you want to start, I recommend beginning by thinking in images first.

**Can someone with zero drawing skills do visual recording?**
**Panit:** Yes, absolutely. All you need is *visual thinking*—the ability to think in images. From childhood to adulthood, we’re often taught to take notes, not to draw, and art classes are usually limited to just a few hours. I want everyone to have the mindset that *everything can be drawn*—it’s not just about writing notes. Nowadays, many university professors encourage students to submit assignments as mind maps or infographics, which train visual thinking and systematic organization of ideas.
Actually, you don’t have to draw beautifully like an artist. Just draw in a way that you understand yourself and organize the information. For example, draw a circle to represent a house, then connect lines to different topics—this trains your skill in grouping information. Or try choosing a product and illustrate the production process in images—telling the story visually.

**Visual recording is a fascinating discipline. Do you have any advice for those who want to get started?**
**Panit:** For those who have never drawn or are not comfortable drawing on paper, just having an iPad is enough. My advice is not to focus too much on note-taking. Nowadays, technology can help record audio, so just concentrate on noting the key points, listen carefully, capture the speaker’s emotions, and then gradually practice drawing.

**We believe everyone who sees BVC Asia’s work takes out their phone to take pictures. What kind of feedback have you received?**
**Amornrat:** Most people are very impressed and excited to see our work. Many ask if we had the information beforehand because we draw everything live. Everyone stands and watches us work, seeing the entire process—from drawing while thinking and listening. And if someone is an expert on the topic, they will study our work closely. Sometimes we even ask the audience to verify the accuracy of the information.
**Panit:** Worldwide, there are only about 1,000 people who do visual recording or similar work like ours, so our work attracts a lot of international attention. It’s a unique type of work that’s highly respected. I think our distinctive quality lies in the meticulous craftsmanship.
It’s not just for seminars anymore. Many organizations in Thailand now want our drawings to communicate internally—for example, illustrating organizational visions or telling the story of the organization’s beginnings.

**What types of businesses are your clients mostly from?**
**Amornrat:** We work with a wide range of industries including finance, banking, retail, government, state enterprises, and real estate. It depends on the products and services of each company because visualization is not limited to any particular type of organization—every organization can communicate through images.
**Panit:** Nowadays, many executives have a good mindset and want all employees to see the same picture. Using visuals helps employees understand what’s in the leader’s mind or what others are thinking. For example, in a medical school with many departments, if all the doctors sit down to discuss, they might have difficulty understanding each other. But with visuals, communication becomes easier. Instead of many PowerPoint slides, drawings allow everyone to see the same image.

**When you go into an organization to work, what do you do?**
**Amornrat:** Usually, we conduct workshops with employees depending on the organization’s needs. If it’s about organizational culture, we talk to employees at all levels. If it’s strategic, we might focus more on team leaders. In every organization, we have templates tailored to various business situations.

**Panit:** Some organizations have multiple generations working together. Using drawings can tell stories about hardships, beginnings, business problems, and obstacles. This helps all employees understand the same thing, reducing conflicts within the organization, fostering mutual respect, and enabling them to work together harmoniously.

**What is the difference between drawing to communicate within an organization and drawing at seminars?**
**Amornrat:** The drawing process is not much different. Nowadays, every department recognizes that communication through visuals is essential, whether it’s internal communication or seminars. The main goal is the same: to simplify complex topics and communicate effectively with a large audience.

**Over 7 years of serving clients in Thailand and abroad, what do you think has driven BVC Asia’s growth until today?**
**Amornrat:** We are quite uncompromising in every aspect of our work. We don’t see clients just as clients but as partners. We understand what they need—whether it’s internal organizational work or off-site seminars. We have in-depth discussions with clients to ensure the highest quality. We may not be a company that heavily markets itself; most of our work comes through word-of-mouth recommendations from client to client.
**Panit:** I believe that belief is crucial. What I’ve always believed is that our work truly provides value—it solves problems and closes communication gaps. More importantly, I believe our work will become a valuable knowledge repository in the future.
I believe we are a team that studies and researches organizations or events extensively because we see that if clients want us to be part of their event, we have to give our best. We want everyone to know the quality of this discipline. If we weren’t committed or just did a superficial job, we wouldn’t receive such positive feedback, and we ourselves wouldn’t be satisfied with our work. So, we continuously strive to improve.

อ้างอิง จากเว็บไซต์ https://capitalread.co/bvc-asia/

BVC x MEA SMART People Workshop for Leverage the Customer Innovation Capabilities.

BVC Impacted Spotlight, Future Skills, People Development Update

BVC.asia Trusted by MEA to Lead the “MEA SMART People” Project

by admin May 21, 2025

BVC.asia Trusted by MEA to Lead the “MEA SMART People” Project – Empowering Talent Towards Global Utility Standards

BVC.asia has been entrusted by the Metropolitan Electricity Authority (MEA) to drive the “MEA SMART People” initiative — a strategic project aimed at enhancing the capabilities of MEA People to meet the standards of leading global smart utilities.

This transformative program is a cornerstone in MEA’s long-term vision to build an organization that excels in innovation, service excellence, and workforce readiness. The “MEA SMART People” project focuses on holistic development, covering areas such as leadership, communication, digital adaptation, and progressive organizational culture.

“We are honored to be chosen by MEA for this pivotal initiative. BVC.asia is committed to being a thinking partner and helping MEA’s people embrace the future with competence and confidence.”
— BVC.asia Executive Representative, Panit Thanya.

BVC.asia has collaborated closely with MEA leadership to design and deliver tailored learning experiences that align with the organization’s strategic goals and operational context.

More details:

To successfully elevate the capabilities of its workforce to a world-class standard, a structured, globally benchmarked approach is essential. The process begins with identifying and studying successful models from global metropolitan utilities, particularly in cities renowned for innovation and efficiency such as Singapore, Tokyo, and New York. These leading utilities offer valuable examples in areas such as Digital Utility Transformation, Workforce Upskilling and Reskilling, and the cultivation of a Customer-Centric Culture. By analyzing their strategies, it becomes clear that true transformation lies not just in technology adoption but in people readiness and cultural alignment. Once the exemplars are selected, the next step is to analyze their best practices and decode their success factors in detail. For example, global utilities have implemented robust Leadership Pipeline systems to ensure long-term continuity and strength in management. They have also embraced Agile Working Cultures, which allow for faster adaptation to market and technological shifts. In terms of technical capability, many employ a structured comparison of Strategic Competencies and Core Functional Knowledge to ensure their workforce is not only technically skilled but also strategically aligned with long-term organizational goals. These principles must then be carefully compared against the local organizational context to tailor an effective capability enhancement strategy suitable for the Thai utility sector.

Building on this analysis, organizations can then move forward by developing a capability-building framework aligned with global standards. A proven and effective model for workforce development is the 70:20:10 approach, which recommends that 70% of employee learning comes from hands-on job experiences, 20% from learning through others (e.g., coaching and mentoring), and 10% from formal training programs. This model ensures learning is continuous, embedded in daily work, and enriched by both structured instruction and collaborative environments. Complementing this is the design of a Learning Journey that aligns with a clearly defined Competency Map, tailored to different roles and growth stages. Central to this journey are future-oriented concepts such as Digital Literacy, Data Thinking, and a Sustainability Mindset, which are essential competencies for modern utility employees operating in an increasingly digital and environmentally conscious world.

To ensure that development initiatives are producing measurable results, it is crucial to establish Key Performance Indicators (KPIs) and Talent Indicators that are benchmarkable. Some globally recognized indicators include the Digital Maturity Index, which assesses how well individuals and teams apply digital tools and systems in their roles; the Leadership Readiness Score, which evaluates the strength and preparedness of leadership pipelines; and the Service Excellence Index, which monitors the effectiveness and customer-centricity of frontline operations. These indicators provide data-driven insights into where development efforts are succeeding and where further investment is needed.

Finally, sustainable transformation requires not only systems and training but also strong internal communication and the cultivation of a future-ready culture. Organizations must embed the concept of “SMART People” into everyday narratives, encouraging a shared vision that connects individual development to broader organizational goals. This includes consistent messaging from leadership, storytelling that celebrates progress and impact, and initiatives that reinforce new values and behaviors. A visible shift in culture—where learning, agility, and innovation are embraced at every level—becomes the foundation for long-term success. By integrating these five pillars—global benchmarking, strategic practice adaptation, competency-aligned frameworks, measurable outcomes, and cultural alignment—organizations can confidently uplift their people to operate at par with the best in the world.

BVC.asia ได้รับความไว้วางใจจาก MEA เดินหน้าขับเคลื่อนโครงการ “MEA SMART People” เสริมศักยภาพบุคลากร สู่มาตรฐานสากล

บริษัท บีวีซี เอเชีย จำกัด (BVC.asia) ได้รับความไว้วางใจจากการไฟฟ้านครหลวง (MEA) ในการร่วมดำเนินโครงการ “MEA SMART People” ซึ่งมีเป้าหมายเพื่อ ยกระดับขีดความสามารถของบุคลากรภายในองค์กร ให้มีศักยภาพทัดเทียมกับการไฟฟ้าของเมืองชั้นนำระดับโลก โดยโครงการดังกล่าวถือเป็นหนึ่งในยุทธศาสตร์หลักของ MEA ในการขับเคลื่อนองค์กรสู่ความเป็นเลิศทั้งด้านนวัตกรรม การบริการ และความสามารถของคน

โครงการ MEA SMART People ได้รับการออกแบบอย่างรอบด้าน ทั้งในด้านการพัฒนา แนวคิด ทักษะการเป็นผู้นำ การสื่อสาร การปรับตัวสู่ยุคดิจิทัล และการสร้างวัฒนธรรมองค์กรเชิงบวก โดยทีม BVC.asia ได้ร่วมวางแผนและออกแบบหลักสูตรอย่างใกล้ชิดกับหน่วยงานของ MEA เพื่อให้สอดคล้องกับบริบทขององค์กรและวิสัยทัศน์ระยะยาว

องค์ประกอบทางความรู้ที่เกี่ยวข้อง

1. ศึกษาและเลือกต้นแบบจากมหานครชั้นนำที่ประสบความสำเร็จ

Digital Utility Transformation
Workforce Upskilling & Reskilling
Customer-centric Culture

2. วิเคราะห์ Best Practices และถอดรหัสความสำเร็จ
นำเอาแนวทางที่พิสูจน์แล้วจากเมืองเหล่านี้ เช่น:

ระบบการพัฒนาผู้นำ (Leadership & Hot Skills Pipeline)
Agile Working Culture
Comparative the Strategic Competency and Core Functional Knowledge Training มาเทียบกับบริบทขององค์กรไทย และประยุกต์การยกระดับให้เหมาะสม

3. วาง Framework การพัฒนาศักยภาพ สอดคล้องกับ Global Standard

โมเดล 70:20:10 ในการพัฒนา (70% งานจริง / 20% การเรียนรู้ผ่านผู้อื่น / 10% การอบรม)
จัด Learning Journey ที่สอดคล้องกับ Competency Map
บูรณาการแนวคิด Digital Literacy, Data Thinking, Sustainability Mindset

4. สร้างตัวชี้วัด (KPI & Talent Indicators) ที่เทียบเคียงได้

Digital Maturity Index
Leadership Readiness Score
Service Excellence Index

5. สื่อสารและสร้างวัฒนธรรม SMART People อย่างต่อเนื่อง
เน้นการสร้างวิสัยทัศน์ร่วมให้บุคลากรเห็นภาพการเปลี่ยนแปลงชัดเจน เช่น

Future Skills, People Development Update

ทำความรู้จัก “Visual Recording” สกิลเทพ 2018 แค่กระดาษกับปากกาก็เปลี่ยนโลกได้ [Brand Buffet 2018 Apr]

by admin March 27, 2022

Panit was honored to give an interview to “Brand Buffet” after participating in important major events like Techsauce Global Summit 2017-2018, TEDx Bangkok, Startups Thailand and many other notable events in Thailand. (Visit Brand Buffet Archive page)
BVC Asia by Panit in Brand Buffet ปุ่น พนิต วาดรูปถอดประเด็นจากรองนายกรัฐมนตรี ในงานด้านนวัตกรรม เขาได้ถ่ายทอดความคิดของภาพวาดหลังจากได้จับประเด็นเสร็จ
BVC Asia Graphic Facilitation, Visual Note, Visual Summary
Graphic Record, Visual Note
Graphic Summary Graphic Record, Graphic Facilitation Brand Buffet, Panit Thanya, Graphic Facilitator Pioneer
Panit Draw his Visual Summary for Kbank in the Major Event of Digital DNA, and he also one of the Speaker in this event. This news from Popular Post in Brand Buffet

Category Future Skills